Product Usage Guide

Created for Got Jerk to hand out at trade shows, this brochure was packed full of useful information!  Color-coordinated recipe suggestions for each of the five sauces (color blocks match each sauce label), generic suggestions and how much to use; this trifold served as a great single-source piece to convey a lot of information at a glance.

   
Software used: Adobe InDesign for layout, Adobe Illustrator for icons and labels, Adobe Photoshop for photo touch up and background removal of dishes

With 8 years experience cooking in restaurants, I was excited to contribute to the lists of recipes and personally tested many of them!

Initially created for Sysco Foods trade shows, these trifolds were handed out to business owners & chefs and included the Sysco UPC numbers for each product.  These also accompanied sampler packs of the product that were shipped all over the country.  I arranged professional printing of the trifolds on heavy gloss stock.  Later updated for a variety of other public events, those versions included social media information and contests.

Front, back, and inside panel below.  Written descriptions provided by a freelance writer.

For the 9oz retail jars and 32oz commercial bottles, dimensions were provided by the productions companies.  Working with the owners I created the below 9oz labels that were later adapted for the 32oz bottles.


Software used:
Adobe Illustrator

Outline view shown below to see deconstruction of labels.  All text outlined for production, wing sauce nutritionals and ingredients were still in review so not outlined yet.

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